ERGObaby is proud to be the Platinum Elite Sponsor of the 2008 World Breastfeeding Week Celebrations for La Leche League in the USA.

What is World Breastfeeding Week?
It is celebrated in 120 countries and celebrates the signing of the Innocenti Declaration, produced and adopted in 1990 by participants at the WHO/UNICEF meeting on “Breastfeeding in the 1990s:  A Global Initiative on the Protection, Promotion and Support of Breastfeeding”.  The document lists the benefits of breastfeeding, plus global and governmental goals.

The focus this year is to support “women in their efforts to do what is most important for the health and survival of their children through the best and most cost-effective intervention:  early and exclusive breastfeeding.”

In conjunction with the Olympics, the theme for LLL in the USA 2008 WBW is Mother Support: Going for the Gold…supporting mothers so they can achieve the gold standard of infant feeding: breastfeeding exclusively for six months, and providing appropriate complementary food with continued breastfeeding exclusively for up to two years or beyond.

Steve Hryniuk is the Associate Director of Digital at Ergobaby and Orbit Baby.

When not working this blog and building a better store website for Ergobaby, he’s enjoying life in Reno, Nevada.

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August 18, 2008