ERGObaby Introduces a New Style of Baby Carrier

MAUI, HI — July 15, 2010 — Today marks the launch of the newest design of the popular ERGObaby carrier – the Performance.

The ERGObaby Performance carriers are made for babies, moms and dads that are active and love to be outside in almost any climate. The ERGObaby Performance carriers feature a high-performance polyester exterior, ideal for outdoor activities in all climates; a breathable mesh lining, keeping babies and parents cooler and more comfortable; and a CoolMax panel for extra moisture absorption and protection. This sleek, streamlined design offers a smooth, supportive fit for parents and babies of most sizes, and, as with all ERGObaby Carriers, can be used to carry babies from newborn to toddler on the back, front, and hip positions. Of course, like every other ERGObaby Carrier, ERGObaby’s Performance line supports the correct ergonomic position for both babies and parents.

“I am thrilled to bring the Performance to the families of the world,” says Karin Frost, President and Designer of ERGObaby. “This carrier is an exciting and innovative addition to a line of products that helps support and educate families on the myriad benefits of Babywearing.”

Some facts about the ERGObaby Performance line of carriers:

WHY PERFORMANCE?

• Lighter weight (1/3 lighter than Standard Carrier) This lighter weight fabric, with mesh lining, is ideal for active parents who want to be on the go and bring baby along.
• Durable, quick-drying outer layer, ideal for outdoor sports and activities The rugged, quick-drying exterior is perfect for the outdoors.
• Stylish with a rugged outdoor look and feel Two great new colors and a handy Cargo Pack
• Comfort contouring on shoulder straps Contoured shoulder straps keep your baby close to your body. Non-water-absorbent foam padding provides cushion without bulk.
• Chest strap on slider for easy adjusting Easily adjust the chest strap to accommodate your own comfort with the sleek and streamlined slider.
• Waist belt extends 5″ longer than Standard ERGObaby Carrier Extra length in waist belt provides a better fit for babywearers of all sizes

CARGO PACK

Made to fit the ERGObaby Performance line only, the Performance Cargo Pack is made of a rugged, durable polyester/cotton blend. The Cargo Pack attaches to the side buckles on either of the Performance Carriers, and features a generous main compartment with a side pocket, and a mesh outside pocket. With a Velcro flap, the Cargo Pack can attach to the carrier’s waist belt when worn in any position. Sold separately.

Founded in 2002, ERGObaby is a worldwide leader in environmentally-conscious items for families. ERGObaby is the ultimate HandsFree baby carrier for all babies, from newborn to toddler, and can be worn in the front, back, or hip positions. ERGObaby is the best way to support your baby and your lifestyle.

Available at retailers worldwide and at www.ergobaby.com.