Why is the Natural Curve Nursing Pillow so firm?

The Natural Curve Nursing Pillow is so firm so that it will firmly support baby in a position that lifts him up to your breast so that you do not have to slouch down to achieve a proper latch. This helps contribute to your comfort throughout each nursing session. The firmness of the pillow also makes it so that the pillow does not loose its shape and have to be "fluffed" to provide the breastfeeding support you need.